Businesses Using Social Media must remember where they started with their Social Media channels and what created the foundation for their growth. The foundation always need reinforcement to stay strong.
1) Stay active
It doesn’t take much time, 10 minutes goes a long way.
2) Be honest & sincere
Bullshit is easily noticed, and the smell lingers.
3) Talk to people, not at them
Engage, get to know your Fans & Followers; let them get to know you.
4) Try new ideas
Expand Social Media Channels, contests, different approaches to posts, etc.
5) Recognize that Social Media is a necessity, not an option
Make it part of your Strategies, and budget it into your Marketing expenses.