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The Nanny Nine: Standard Heating & Air Conditioning

Standard Heating & Air Conditioning

One of the things I love about my business, and the Social Networking I do, is the people and companies I have the privilege of meeting.  Sometimes it’s even how I meet them that makes the story even more fascinating.  For example, how I met Santiago Strasser (@santistrasser), Marketing Manager for Standard Heating & Air Conditioning.

We were finally heading into some warmer Spring weather a few weeks ago, and decided to turn the AC on in our house.  We noticed after a few hours that something wasn’t right, and after an inspection by a different heating and air company, it was determined our AC needed repair or replacement.  Due diligence was done, and appointments were set, to accommodate my husband and myself both being here.  This worked into the schedules for two companies, but not the third, Standard Heating and Air Conditioning.  The morning of the other two appointments I did an early Tweet simply stating how “bummed I was that @StandardHeating could not get out before the next week.”  The weather people were now predicting 90’s that following week.

A couple of hours later, I had a first happen to me with regard to Social Networking…

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The Nanny Nine: Dennis Powell, Senior Producer ABC News and AARP Inside E Street

The Nanny Nine: Dennis Powell, Senior Producer ABC News and AARP Inside E Street

Dennis Powell

Dennis Powell

Dennis Powell didn’t plan on being a television producer.  He likens it to “How to Succeed in Business Without Really Trying”.  After studying theatre in school, he became a clerk in the ABC business office, moved on to Video Tape Editor at ABC News, and then advanced to Producer.  Over thirty years years later he is still in the journalism field.  During that time frame, Dennis was a Senior Producer for ABC’s World News, covering events surrounding the President, legislation on Capitol Hill, Department of Transportation & Department of Homeland Security.  Most recently he worked on ABC News ‘This Week with George Stephanopoulos’.  Dennis is currently the Senior Editorial Producer for Inside E Street, a public affairs show produced by AARP, airing on most PBS stations.

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The Nanny Nine: Wellstone-Barlow Mental Health Initiative

Wellstone Barlow logo

If you think Mental Illness doesn’t affect you, think again.  I would bet that each of you knows someone with a Mental Health Condition…and you maybe don’t even realize it.  This week we are tragically reminded of how Mental Health plays a part in every day lives, with the loss of Mindy McCready to suicide.  Her struggles were well publicized, but she was ashamed of the stigma.  For many people their conditions are not known, sometimes not even to themselves.

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Keep Your Social Media Badges Above the Fold

As I was researching items for a new client, I was getting quite frustrated at how many organizations have their Social Media icons “below the fold”, and at the bottom of their main website pages.  Some don’t have them on their landing page at all, but on another page.  Almost all of these situations make it seem like the business is saying “We know we have to have these on here, but they really aren’t that important.”

On the contrary, I think they are very important to not only be (at minimal) on the main page, but they also need to be “above the fold”, and easily found.

It was very frustrating, as well as time consuming to scroll down, down, down to find some of them.  Or I had to go thru other pages on their site to try and find them.  Remember…frustration leads to EXITS!

My suggestions for Social Media icons/badges:

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The Nanny Nine: Home To Homestead with Elizabeth Ries

Elizabeth Ries, host of Twin Cities Live, has piqued the interest of many fans, friends and family members with her passion for Urban Farming.  Twin Cities Live viewers often get updates on her passion, but so do followers to her Home to Homestead blog and Facebook page.  The topics vary, including gardening, recipes and her three chickens…Roz, Suzie Q and MaryAnne.  Note that their names were carefully chosen:  Roz for her boyfriend Jay’s Mom; Suzie Q for her own Mom; and MaryAnne for her two sisters, their middle names.

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Social Networking Done Right at Biz Bash New York

Over the past number of years I’ve attended a lot of events, for eBay and for PayPal.  Recently I attended my first ever event for Event Planners  – Biz Bash, in New York City.  I was brought to the event by PayPal, as one of their Ambassadors.  We talked with vendors and attendees about PayPal and the new PayPal Here mobile device.

Naturally I happily took note of all the Social Media use amongst the vendors.  My husband did a great job capturing many of them in photos, so we could share them with you, and give them a *shout out* for a job well done.

Starting even before the event, Biz Bash did a great job with using Social Media to promote their event, and keep people informed, including a hashtag.  They followed up by having this large scale sign greeting everyone at the entrances to the event.  It was evident they see the power of Social Media!

The most yummy booth was The Chocolate Swirl, with owner Lisa Bracigliano.  The Chocolate Swirl…

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Raising Money for a NonProfit: Salvation Army North and Give to the Max Day

On Thursday, November 15 I was part of a Social Media Team at The Salvation Army North, for Give to the Max Day in Minnesota.  For two hours in the very early morning hours, we Facebooked, Tweeted, and emailed people in our efforts to raise donations for the day.  It was a success!  They had a significant increase from the funds raised the previous year.  It was also a success in that we reached people they might not have otherwise reached…all due to the power and possibilities of Social Media.

The Salvation Army North did a wonderful job with preparation for the morning’s event.  This began with a brilliant theme and logo to match – Bacon, Eggs and Hashtags!

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The Nanny Nine: General Mills

I recently attended a local Social Media event, and sat in on Kevin Hunt’s presentation.  I’ve been a long time user of General Mills brands, and was very curious about their Social Media Manager, and how the brand was utilizing the various Social Media venues.  By the end of his presentation I was very happy with what I had seen and heard, and I also could tell Kevin is very passionate about what he does.

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What Is Your Elevator Pitch

Have you ever been asked “What’s your elevator pitch?” Do you have an answer;  are you prepared? Last week at eBay on Location in Philly (at the beautiful Marriott Downtown), I got to use mine,  while literally in the elevator!…

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