Guy Kawasaki Keynotes the Social Media Success Summit 2010 #smss10

Let me being by saying WOW!  I really enjoyed listening to the Keynote presentation by Guy Kawasaki for the Social Media Success Summit 2010.   I have shared some of the highlights below.  Be sure to check back as the Summit will continue over the next three weeks, with a large variety of speakers, including Ramone DeLeon and Chris Brogan.

Guy Kawasaki Keynote highlights:

How to Use Twitter as a Marketing Weapon

• Monitor
• Engage
• Sell
• Support
• Prospect
• Get more followers (step 1) – Find good content
• Get more followers (step 20 – Tweet it out

Indispensable Tools

• Twitter client: Tweetdeck
• Build traffic: Tweetmeme
  (disclosure: advisor)
• Collection of Twitter marketing tips: How to Use Twitter for Marketing.alltop
• Aggregation of Twitter news and tips: Twitter.alltop
• Analysis of retweeting: Retweeterati.alltop

The Only Best Practice That You Need to Know: Get retweeted!