The most frequent comment I get from clients regarding Twitter is “I don’t know what to do with it!”
In the beginning, Twitter can be very overwhelming to new users. As I like to say, it is a different animal than Facebook, but serves the same purpose. ..to connect.
The prime objective on Twitter is to create dialogue through the connections you make. It can be someone from your own city or state, or someone on another continent. The possibilities are endless.
Just like Facebook you don’t want every post to be a pitch, about your product or service. Find things that interest you to reply about. Or make a general comment about something in your day. And no, I’m not referring to what you had for breakfast. Having said that, sometimes those kinds of posts do get some funny reactions.
Start with what you’re comfortable talking about, or with whom you’re comfortable chatting with. Many times this can be people in your same city, and chatting about a local event. Other times it can be another parent and the similarities of your children. It could also be someone who works in the same field as you, and you bounce ideas off each other in comparison.
Don’t be so stressed about it, have fun with it. Observe conversations and people’s habits. Do some ReTweets to let people know you’re listening. Search for topics that pertain to your business or work of employment and answer questions relating to those. People love to find the answers to their questions they’ve Tweeted.
There are a lot of great people, and fun conversations on Twitter. Plus you never know when the next biz connection comes from 😉