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REH Media - Marketing Strategies & Services

Raising Money for a NonProfit: Salvation Army North and Give to the Max Day

On Thursday, November 15 I was part of a Social Media Team at The Salvation Army North, for Give to the Max Day in Minnesota.  For two hours in the very early morning hours, we Facebooked, Tweeted, and emailed people in our efforts to raise donations for the day.  It was a success!  They had a significant increase from the funds raised the previous year.  It was also a success in that we reached people they might not have otherwise reached…all due to the power and possibilities of Social Media.

The Salvation Army North did a wonderful job with preparation for the morning’s event.  This began with a brilliant theme and logo to match – Bacon, Eggs and Hashtags!

It also included putting together a team of hard working, fun volunteers; giving each person a specific Social Media venue to focus on; a dedicated Hashtag; and a dedicated bitly link that pointed to The Salvation Army North donation page on

They also invited in myself, the ladies from Fork in the Road (food) Truck, and asked me to invite my Social Media friend Sam Broberg (Full Throttle Design Studio).  This was the first time Sam and I had met IRL (in real life)!  We’ve known each other on Social Media sights for two years.  You can connect with Sam on Twitter @SamBroberg

Many thanks and kudos to Jeff, Annette, Craig and Nicole of The Salvation Army North, for a successful Live Social Media Event…it was a pleasure to be a part of it!


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