SOCIAL INSIGHTS

We welcome you to view and share Social Insights from REH Media’s Chief Creative Officer, Lanae Paaverud, as she delves into relevant Social Media, as well as just social topics.

Keep Your Social Media Badges Above the Fold

As I was researching items for a new client, I was getting quite frustrated at how many organizations have their Social Media icons “below the fold”, and at the bottom of their main website pages.  Some don’t have them on their landing page at all, but on another page.  Almost all of these situations make it seem like the business is saying “We know we have to have these on here, but they really aren’t that important.”

On the contrary, I think they are very important to not only be (at minimal) on the main page, but they also need to be “above the fold”, and easily found.

It was very frustrating, as well as time consuming to scroll down, down, down to find some of them.  Or I had to go thru other pages on their site to try and find them.  Remember…frustration leads to EXITS!

My suggestions for Social Media icons/badges:

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The Nanny Nine: Home To Homestead with Elizabeth Ries

Elizabeth Ries, host of Twin Cities Live, has piqued the interest of many fans, friends and family members with her passion for Urban Farming.  Twin Cities Live viewers often get updates on her passion, but so do followers to her Home to Homestead blog and Facebook page.  The topics vary, including gardening, recipes and her three chickens…Roz, Suzie Q and MaryAnne.  Note that their names were carefully chosen:  Roz for her boyfriend Jay’s Mom; Suzie Q for her own Mom; and MaryAnne for her two sisters, their middle names.

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Raising Money for a NonProfit: Salvation Army North and Give to the Max Day

On Thursday, November 15 I was part of a Social Media Team at The Salvation Army North, for Give to the Max Day in Minnesota.  For two hours in the very early morning hours, we Facebooked, Tweeted, and emailed people in our efforts to raise donations for the day.  It was a success!  They had a significant increase from the funds raised the previous year.  It was also a success in that we reached people they might not have otherwise reached…all due to the power and possibilities of Social Media.

The Salvation Army North did a wonderful job with preparation for the morning’s event.  This began with a brilliant theme and logo to match – Bacon, Eggs and Hashtags!

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The Nanny Nine: General Mills

I recently attended a local Social Media event, and sat in on Kevin Hunt’s presentation.  I’ve been a long time user of General Mills brands, and was very curious about their Social Media Manager, and how the brand was utilizing the various Social Media venues.  By the end of his presentation I was very happy with what I had seen and heard, and I also could tell Kevin is very passionate about what he does.

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What Is Your Elevator Pitch

Have you ever been asked “What’s your elevator pitch?” Do you have an answer;  are you prepared? Last week at eBay on Location in Philly (at the beautiful Marriott Downtown), I got to use mine,  while literally in the elevator!…

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Increasing Fans on Your Facebook Page

Increasing fans on a Facebook page can often be one of the most challenging for Admins.  First and foremost, as with most things in a small business, it is important to remember “it takes time”.   I’m a firm believer in…

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