Being Social is always on the to-do list Are you naturally sociable? Are you outgoing with people, and can start a conversation with a complete stranger? What if you’re not? What if the mere thought of asking a stranger a…
Easiest Way to be Social: Tell Your Story! As a Social Media professional I hear many excuses why businesses don’t have a presence on Social Media (Facebook, Twitter, Pinterest, LinkedIn, etc). One of them is “We don’t know what to talk about.”
The easiest place to start is by telling your story. How did your business come to be what it is today?
Over the years as our clients come and go, most of them have moved on because they see the importance and power of using Social Media for their businesses, and have taken the big step of hiring someone on staff…
Businesses Using Social Media must remember where they started with their Social Media channels and what created the foundation for their growth. The foundation always need reinforcement to stay strong. 1) Stay active It doesn’t take much time, 10…
This is exciting news for Pages! A Call to Action button right on the landing page of their Facebook page, on the Cover Photo! When your page is opted in you will see the prompt to Create a Call to…
Many times I schedule a post for one of my own business pages, or for a client's page. This week I noticed a newly added Notification when a scheduled post is "activated" - posted when scheduled. I love this new…
Facebook has finally added a calendar to it's popular Schedule Post option. This is long overdo, and will be widely received as a positive change. Previously users had to go thru a series of drop-down menus for year, month, and…
For the last couple of years we've tried to keep you up-to-date with the changes happening across the Social Media platforms, including Facebook, Twitter, LinkedIn, YouTube, and more. It's been part of our routine every day, throughout the day, to…
Guy Kawasaki
Remember in the last Nanny Nine, how I said it was often interesting how I met people. This is another one of those examples. It was April 15 2013, the day of the tragic Boston Marathon bombing. Tension was high and rampant on the Social Media sites, especially Facebook and Twitter. Along with that were the range of opinions by Social Media Specialists, on if/when/how often a Brand should be posting anything. I have my own opinions on this, and most of the time I chose to remain silent in the back-and-forth commentary about it. But that night was different. It felt like there was a higher than normal number of posts and comments about Brands ‘Social Media etiquette’ following a tragedy. I responded to one of Guy’s tweets, in which he was responding to someone who was lashing out at him. My response was in agreement to the other person. After tweeting I felt that gut instinct of “that was not professional”.
In less than an hour I got the shock of my life! Guy Kawasaki sent me a Direct Message, asking what was wrong with what he was doing. What followed was
One of the things I love about my business, and the Social Networking I do, is the people and companies I have the privilege of meeting. Sometimes it’s even how I meet them that makes the story even more fascinating. For example, how I met Santiago Strasser (@santistrasser), Marketing Manager for Standard Heating & Air Conditioning.
We were finally heading into some warmer Spring weather a few weeks ago, and decided to turn the AC on in our house. We noticed after a few hours that something wasn’t right, and after an inspection by a different heating and air company, it was determined our AC needed repair or replacement. Due diligence was done, and appointments were set, to accommodate my husband and myself both being here. This worked into the schedules for two companies, but not the third, Standard Heating and Air Conditioning. The morning of the other two appointments I did an early Tweet simply stating how “bummed I was that @StandardHeating could not get out before the next week.” The weather people were now predicting 90’s that following week.
A couple of hours later, I had a first happen to me with regard to Social Networking…