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What's Your Story?

Easiest Way to be Social: Tell Your Story

Easiest Way to be Social: Tell Your Story! As a Social Media professional I hear many excuses why businesses don’t have a presence on Social Media (Facebook, Twitter, Pinterest, LinkedIn, etc). One of them is “We don’t know what to talk about.”

The easiest place to start is by telling your story. How did your business come to be what it is today?

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LinkedIn Users

What Kind of LinkedIn User Are You?

What kind of LinkedIn user are you?


“I opened up an account but haven’t completed my profile, and don’t visit the site.”

The only thing worse than not having a LinkedIn account if you’re a professional, is to have a dormant one. If people see a dormant account they may think that is how you feel about your career or your business.


“I appreciate the LinkedIn platform, and respect the ways of using it properly. I try to only post important items; Like and comment on posts I find interesting, or are supportive of a colleague or business; and realize the potential to make important connections.” Bravo!

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LinkedIn Banner

LinkedIn Adds Banner Customization

This morning I saw that LinkedIn is now giving customization and branding options for your background banner at the top of your Profile page.  This is a change that was bound to come, following what many of the other Social Media sites have already been doing.  Nice to see LinkedIn offering this feature!

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The Nanny Nine: Guy Kawasaki

Guy Kawasaki

Guy Kawasaki

Remember in the last Nanny Nine, how I said it was often interesting how I met people.  This is another one of those examples.  It was April 15 2013, the day of the tragic Boston Marathon bombing.  Tension was high and rampant on the Social Media sites, especially Facebook and Twitter.  Along with that were the range of opinions by Social Media Specialists, on if/when/how often a Brand should be posting anything.  I have my own opinions on this, and most of the time I chose to remain silent in the back-and-forth commentary about it.  But that night was different. It felt like there was a higher than normal number of posts and comments about Brands ‘Social Media etiquette’  following a tragedy.  I responded to one of Guy’s tweets, in which he was responding to someone who was lashing out at him.  My response was in agreement to the other person.  After tweeting I felt that gut instinct of “that was not professional”.

In less than an hour I got the shock of my life!  Guy Kawasaki sent me a Direct Message, asking what was wrong with what he was doing.  What followed was

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The Nanny Nine: Standard Heating & Air Conditioning

Standard Heating & Air Conditioning

One of the things I love about my business, and the Social Networking I do, is the people and companies I have the privilege of meeting.  Sometimes it’s even how I meet them that makes the story even more fascinating.  For example, how I met Santiago Strasser (@santistrasser), Marketing Manager for Standard Heating & Air Conditioning.

We were finally heading into some warmer Spring weather a few weeks ago, and decided to turn the AC on in our house.  We noticed after a few hours that something wasn’t right, and after an inspection by a different heating and air company, it was determined our AC needed repair or replacement.  Due diligence was done, and appointments were set, to accommodate my husband and myself both being here.  This worked into the schedules for two companies, but not the third, Standard Heating and Air Conditioning.  The morning of the other two appointments I did an early Tweet simply stating how “bummed I was that @StandardHeating could not get out before the next week.”  The weather people were now predicting 90’s that following week.

A couple of hours later, I had a first happen to me with regard to Social Networking…

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What Is Your Elevator Pitch

Have you ever been asked “What’s your elevator pitch?” Do you have an answer;  are you prepared? Last week at eBay on Location in Philly (at the beautiful Marriott Downtown), I got to use mine,  while literally in the elevator!…

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