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Raising Money for a NonProfit: Salvation Army North and Give to the Max Day

On Thursday, November 15 I was part of a Social Media Team at The Salvation Army North, for Give to the Max Day in Minnesota.  For two hours in the very early morning hours, we Facebooked, Tweeted, and emailed people in our efforts to raise donations for the day.  It was a success!  They had a significant increase from the funds raised the previous year.  It was also a success in that we reached people they might not have otherwise reached…all due to the power and possibilities of Social Media.

The Salvation Army North did a wonderful job with preparation for the morning’s event.  This began with a brilliant theme and logo to match – Bacon, Eggs and Hashtags!

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