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Context Is Important

Context Is Important

Context Is Important Being a huge movie buff, I was enthralled by the success of the opening weekend of Incredibles 2, Variety’s headline read, “’Incredibles 2’ Shatters Records With Heroic $180 Million Opening” (Rebecca Rubin). WOW! Having loved the first…

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Being Social Is Always On The To-Do List

Being Social Is Always On the To-Do List

Being Social is always on the to-do list Are you naturally sociable? Are you outgoing with people, and can start a conversation with a complete stranger? What if you’re not? What if the mere thought of asking a stranger a…

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What's Your Story?

Easiest Way to be Social: Tell Your Story

Easiest Way to be Social: Tell Your Story! As a Social Media professional I hear many excuses why businesses don’t have a presence on Social Media (Facebook, Twitter, Pinterest, LinkedIn, etc). One of them is “We don’t know what to talk about.”

The easiest place to start is by telling your story. How did your business come to be what it is today?

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Social Media

Social Media Clients Past to Present

Over the years as our clients come and go, most of them have moved on because they see the importance and power of using Social Media for their businesses, and have taken the big step of hiring someone on staff…

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The Nanny Nine: Guy Kawasaki

Guy Kawasaki

Guy Kawasaki

Remember in the last Nanny Nine, how I said it was often interesting how I met people.  This is another one of those examples.  It was April 15 2013, the day of the tragic Boston Marathon bombing.  Tension was high and rampant on the Social Media sites, especially Facebook and Twitter.  Along with that were the range of opinions by Social Media Specialists, on if/when/how often a Brand should be posting anything.  I have my own opinions on this, and most of the time I chose to remain silent in the back-and-forth commentary about it.  But that night was different. It felt like there was a higher than normal number of posts and comments about Brands ‘Social Media etiquette’  following a tragedy.  I responded to one of Guy’s tweets, in which he was responding to someone who was lashing out at him.  My response was in agreement to the other person.  After tweeting I felt that gut instinct of “that was not professional”.

In less than an hour I got the shock of my life!  Guy Kawasaki sent me a Direct Message, asking what was wrong with what he was doing.  What followed was

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The Nanny Nine: Standard Heating & Air Conditioning

Standard Heating & Air Conditioning

One of the things I love about my business, and the Social Networking I do, is the people and companies I have the privilege of meeting.  Sometimes it’s even how I meet them that makes the story even more fascinating.  For example, how I met Santiago Strasser (@santistrasser), Marketing Manager for Standard Heating & Air Conditioning.

We were finally heading into some warmer Spring weather a few weeks ago, and decided to turn the AC on in our house.  We noticed after a few hours that something wasn’t right, and after an inspection by a different heating and air company, it was determined our AC needed repair or replacement.  Due diligence was done, and appointments were set, to accommodate my husband and myself both being here.  This worked into the schedules for two companies, but not the third, Standard Heating and Air Conditioning.  The morning of the other two appointments I did an early Tweet simply stating how “bummed I was that @StandardHeating could not get out before the next week.”  The weather people were now predicting 90’s that following week.

A couple of hours later, I had a first happen to me with regard to Social Networking…

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The Nanny Nine: Dennis Powell, Senior Producer ABC News and AARP Inside E Street

The Nanny Nine: Dennis Powell, Senior Producer ABC News and AARP Inside E Street

Dennis Powell

Dennis Powell

Dennis Powell didn’t plan on being a television producer.  He likens it to “How to Succeed in Business Without Really Trying”.  After studying theatre in school, he became a clerk in the ABC business office, moved on to Video Tape Editor at ABC News, and then advanced to Producer.  Over thirty years years later he is still in the journalism field.  During that time frame, Dennis was a Senior Producer for ABC’s World News, covering events surrounding the President, legislation on Capitol Hill, Department of Transportation & Department of Homeland Security.  Most recently he worked on ABC News ‘This Week with George Stephanopoulos’.  Dennis is currently the Senior Editorial Producer for Inside E Street, a public affairs show produced by AARP, airing on most PBS stations.

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The Nanny Nine: Wellstone-Barlow Mental Health Initiative

Wellstone Barlow logo

If you think Mental Illness doesn’t affect you, think again.  I would bet that each of you knows someone with a Mental Health Condition…and you maybe don’t even realize it.  This week we are tragically reminded of how Mental Health plays a part in every day lives, with the loss of Mindy McCready to suicide.  Her struggles were well publicized, but she was ashamed of the stigma.  For many people their conditions are not known, sometimes not even to themselves.

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