I don’t often beg and plead, but today I am reminding you…do NOT ignore your Twitter accounts! I know many businesses have set up business Twitter ID’s when they set up their Fan pages on Facebook. Then they used the handy-dandy tool that auto-tweets all Fan page posts to Twitter. Yep, I agree…that’s cool and time saving.
However, unless you are a Fortune 500 company, or a widely known actor…it is not going to be a Field of Dreams scenario of ‘Build it and they will come.’
Twitter is a two-way communication tool, just as many other Social Networking tools are. If you don’t have the time to be on Twitter every day, at least sign in once a week and check for new followers, new DM’s (that aren’t Spam), and new comments directly written to you. Nothing can turn a potential client off faster than asking a question on Twitter, and getting no response. Believe it or not, many people who use Twitter are not active users on Facebook
I highly suggest that when you are on Twitter, join in some chatter, or drop in some non-business chat that others might find interesting. Show that you’re human, and not a bot only there to advertise do no Social Networking.
Who knows……you may end up liking it
Social Networking Nanny
Twitter ~ SocialNetNanny